As a graphic designer, I approach each project as a communicator. The client needs to communicate, and I help give the client a voice that speaks of quality and good taste. I don’t just yell the message. I give all parts of the message proper priority, and a look of perceived value. The look is important. Composition is important. A design has many ingredients that need to work in harmony with each other. The proper balance needs to be reached between substance and style. That’s what I do best.